blackwellenergy.ie · prepared for Blackwell Energy only

All 37 of your monthly Google visits come from four blog posts. None from your service pages

This review is about what your website brings in from Google. We went through the site, your search rankings and your reviews. The main finding: your entire measurable traffic, 37 visits a month, comes from four content pages, a battery storage guide, a Tesla Powerwall page, an article about a battery brand called Sigenergy, and a farm grant page. Your actual service pages, the cost guide, the calculator, how solar works, get zero. Dublin, where you're based, is mentioned twice on the whole site, both times just as an address. It's all detailed below, with what to do about each one.

"Solar battery storage"
6th
In Ireland, 390 searches a month. Proof a page can rank when it's aimed.
Authority Score
8
Semrush's own label: low. 68 keywords tracked, most rank nowhere useful.
Cost & calculator searches
4,700/mo
Real pages exist. None of them convert a search into a visit.
"Dublin" mentions on the site
2
Both just the office address. Never in a heading or page.
01 The rankings

Four blog posts carry all your traffic. Your service pages carry none

Your site ranks for 68 searches in Ireland, but the traffic isn't spread across them. All 37 monthly visits come from four pages: a battery storage guide, your Tesla Powerwall page, an article about a battery brand called Sigenergy, and a farm grant page. Here's what happens to the searches that should be paying for solar installs.

What homeowners GooglePeople / monthYour situation
solar battery storage390Your guide is 6th. The one page proving this can work.6th
solar panels ireland cost1,600Two of your own pages compete for it, the best is 44th.44th
house solar panels price72060th.60th
solar panel cost59048th.48th
solar panels ireland cost calculator59015th, close to page one.15th
how do solar panels work48024th.24th
electricity cost calculator ireland48038th.38th
how many solar panels do i need ireland26040th.40th

The pattern is clear. When a page is aimed at one search, home battery storage, it ranks in the top ten. Your cost guide and calculator answer real questions and already exist, but the same question is split across two or three pages and different phrasings, so none of them break past page two.

02 The specifics

Five things holding the site back

The first three explain why almost nobody arrives from Google for the searches that matter. The last two are what meets the few who do.

Missing
There is no Google listing description at all
Most sites at least have a weak description. Yours has none, on the homepage or anywhere else checked. When that's empty, Google writes its own summary by pulling text from the page, which changes visit to visit and rarely mentions Dublin, solar or your reviews.
Weak
Your best searches are split across two or three of your own pages
"Solar panels ireland cost", 1,600 searches a month, ranks 44th from one page and 69th from another. "Tesla powerwall ireland" ranks 6th, but from a page called "certified installer" rather than your actual Tesla Powerwall product page, which sits 31st, while a third, unrelated post also ranks 78th for it. Each time this happens, Google splits whatever ranking strength exists between your own pages instead of putting it all behind one.
Missing
Dublin appears twice on the whole site, both times as an address
You're based in Dublin and cover a wide area beyond it, but "Dublin" only shows up in your office address in the footer. Not one heading, page title or service page names the county you're actually in.
Weak
The site's real traffic comes from content, not from the pages that sell
Battery storage, Tesla Powerwall, a farm grant page and an article about a competitor's battery brand called Sigenergy carry all 37 monthly visits between them. Your own cost guide, your calculator and your commercial and agricultural pages get zero.
Hidden
Five real Google reviews are shown. The rating number never is
Real customer names and quotes appear in a carousel on your homepage, sourced from Google reviews. Nowhere on the site does it say 4.9 stars or 34 reviews, the number that would actually sell it before someone reads a word.
Worth noticing

The content here is genuinely well put together: real install photos, a real fleet of branded vans, a working FAQ. What's missing is aim, pages pointed at the searches homeowners in Dublin actually type, and the review record stated as a number where people can see it. Both are steady work, not a redesign.

03 Done for you

The fixes, already written out

Each fix below is ready to hand to whoever manages the site.

Fix 1 · New text for your Google listing
This is what people see when Blackwell Energy comes up on Google today, next to what it should say. There is currently no description at all for Google to show.
What Google shows now
https://blackwellenergy.ie
Blackwell Energy – Power your home, your way
No description set. Google fills this in on its own, differently each time.
What it should show
https://blackwellenergy.ie
Solar Panel Installers Dublin | SEAI Grants | Blackwell Energy
Solar PV, battery storage and EV charging installed across Dublin and Ireland. SEAI grants up to €1,800 handled for you. 4.9 stars from 34 Google reviews.
Fix 2 · One page per search
For each search below, pick the page listed as the owner, and redirect or fold the other pages into it instead of leaving them competing for the same words.
solar panels ireland cost → owner: /cost-of-solar-ireland/, 69th today, a second page at 44th. Merge both into one page with the real numbers.
tesla powerwall ireland → owner: /tesla-powerwall-3/, your real product page, 31st today, while a "certified installer" page holds 6th and a survey post also ranks. Redirect the extras into the product page.
solar panels ireland cost calculator → owner: /solar-electricity-calculator/, 15th today, the closest thing to page one on the whole site. Give it the clearest path from your main menu.
Fix 3 · The remaining quick fixes
Small, fast, and all verified against the live site.
Write a meta description for the homepage naming Dublin, solar and your rating, right now there isn't one at all
Add "Dublin" to your homepage heading or opening paragraph, right now it only appears in the footer address
State "4.9 stars from 34 Google reviews" as a number near the quote button, the reviews are real, just never counted out loud
04 The plan

What to do and when

Start at the top. The bottom block is the work that moves the numbers.

Today
about 20 minutes total
Write the missing meta description from Fix 1.
10 min
Add "4.9 stars, 34 Google reviews" as a number near the quote button.
10 min
This week
about 1.5 hours
Merge the two "solar panels ireland cost" pages into one.
45 min
Redirect the extra Tesla Powerwall pages into your real product page.
30 min
Add "Dublin" into the homepage heading or opening paragraph.
15 min
This month
the growth work
Rebuild the cost and calculator content around one clear page each, starting with the calculator since it's already 15th.
half day
Build a real Dublin page or section naming the areas you actually cover.
half day
05 What it adds up to

Run your own numbers on it

The seven searches in this report, all real questions about solar cost, add up to around 4,700 people a month typing them into Google. Right now none of them send you a single visit, while four blog posts you didn't write to sell anything carry your entire 37 visits a month. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.

Why sooner beats later

Your keyword count and traffic are both nudging up this month, 1.5% and 2.8%. That's a real trend, but it's compounding on the same four content pages, not on the cost pages and Dublin searches that turn into installs. The longer that pattern holds, the more Google treats those four pages as what your whole site is about.

Want to walk through it? 15 minutes, on a screen share.
We'll go through this page together, show you exactly what's worth doing first, and answer whatever you want to ask. Bring whoever manages your website if you like, and if you want, we'll put the first fixes live while we're on. You keep everything in this report either way.
Book the walkthrough
Or just reply to the message this arrived in, or call or text me on 083 059 8065.
Dylan Fahy, All Day Solar Agency. I design websites and handle SEO for solar installers across Ireland. Everything above comes from your live site, your public reviews and search data from July 2026.